Compare this week's Facebook and Instagram ads with last week

Every campaign this week against last, and the ads that cost more and get fewer clicks: the first ones to fix.

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Using Meta Ads, show spend, purchases and return on ad spend for each campaign over the last 7 days against the 7 before. Which ads are getting more expensive while their clicks fall?

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Example answerSample data, to show what comes back

Using Meta Ads, show spend, purchases and return on ad spend for each campaign over the last 7 days against the 7 before. Which ads are getting more expensive while their clicks fall?

The apron ads got pricier while their clicks fell

Skillets and retargeting held steady. The apron campaign fell from 2.80 to 1.76, and its ads cost 31% more per thousand views.

Spend
$860
Purchases
$2,494
Return
2.90
CampaignSpendReturnLast week
Skillets, prospecting$4203.403.50
Aprons, prospecting$3101.762.80
Retargeting, all$1304.003.90

Refresh the apron ads' images first: their clicks fell while their price rose.

What the assistant does

  1. 1

    Reads spend, purchases and purchase value of each campaign for both weeks.

  2. 2

    Works out the return on ad spend and the change for each.

  3. 3

    Finds the ads whose cost per thousand views rose while clicks fell.

  4. 4

    Says what to look at first.

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SellerClaw puts Meta next to Google Ads and eBay Promoted Listings in one answer, and names the campaigns to pause.

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Using SellerClaw, is my advertising paying off? Show spend, sales and return on ad spend by channel for the last 30 days, and tell me which campaigns to pause.

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