Needs SellerClaw
See if your ads pay off
Using SellerClaw, is my advertising paying off? Show spend, sales and return on ad spend by channel for the last 30 days, and tell me which campaigns to pause.
Every campaign this week against last, and the ads that cost more and get fewer clicks: the first ones to fix.
Using Meta Ads, show spend, purchases and return on ad spend for each campaign over the last 7 days against the 7 before. Which ads are getting more expensive while their clicks fall?
A Meta ad account
Using Meta Ads, show spend, purchases and return on ad spend for each campaign over the last 7 days against the 7 before. Which ads are getting more expensive while their clicks fall?
Skillets and retargeting held steady. The apron campaign fell from 2.80 to 1.76, and its ads cost 31% more per thousand views.
| Campaign | Spend | Return | Last week |
|---|---|---|---|
| Skillets, prospecting | $420 | 3.40 | 3.50 |
| Aprons, prospecting | $310 | 1.76 | 2.80 |
| Retargeting, all | $130 | 4.00 | 3.90 |
Refresh the apron ads' images first: their clicks fell while their price rose.
Reads spend, purchases and purchase value of each campaign for both weeks.
Works out the return on ad spend and the change for each.
Finds the ads whose cost per thousand views rose while clicks fell.
Says what to look at first.
SellerClaw puts Meta next to Google Ads and eBay Promoted Listings in one answer, and names the campaigns to pause.
Using SellerClaw, is my advertising paying off? Show spend, sales and return on ad spend by channel for the last 30 days, and tell me which campaigns to pause.
Using Meta Ads, propose budget changes for my campaigns from the last 14 days: cut the ones that return less than 2.5 in sales per dollar, add to the ones above it, and change no campaign by more than 20%. Apply only the changes I approve.
Using Meta Ads, set up a campaign for my cast iron skillet from my product catalog, aimed at people in the US interested in home cooking, at $15 a day. Leave it paused and show me everything you set.
Using Meta Ads and Shopify, for each product I advertise on Facebook and Instagram, compare the last 30 days of ad spend with that product's sales in Shopify. Which products sell less than their ads cost?