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For Resellers

A messy invoice in.
A sellable catalog out.

You don't get a feed. You get a wholesaler PDF, a packing list and a stack of forwarded supplier emails. SellerClaw turns that mess into a clean, enriched catalog — then tracks unit economics, reprices on the fly, and keeps stock topped up before you run out.

What you receivesupplier_invoice_034.pdf
RECEIVED
NORDIC HARDWARE LTD.
Invoice #INV-23491 · 12.04.2026 · pcs & USD
SKU
Description
Qty
Price
NHW-451
SS LMP DIM 12V 3K WHT
24
11.20
NHW-452
SS LMP DIM 12V 3K BLK
24
11.20
NHW-088
CER MUG 350ml ASSORT
60
3.40
NHW-088
CER MUG 350ml ASSORT
60
3.40
NHW-712
WLT MNS 4cd LTHR BRN
36
8.90
NHW-713
WLT MNS 4cd LTHR BLK
36
8.90
NHW-205
CBL USB-C 2m WVN GRY
120
2.10
NHW-301
PCH STRG TRVL CNV NVY
48
5.60
Total: USD 4,238.40see attached: shipping_manifest.xlsx
· cryptic SKU names· duplicates· no images· no copy
Agent enriches
What ships to your storecatalog · live
Nordic Dimmer Lamp · 3000K · White
A warm, dimmable bedside lamp. Solid steel base, fabric shade. Plug-and-play 12V — no electrician needed.
Lighting3000K warm12V plugSteelWhite
Retail$34.90
Stock24 units
· clean title & copy· deduped· image sourced· priced
8 → 6 SKUs deduped
6/6 images sourced
~2 min per product
0 spreadsheets touched
Sourcing agent

Whatever your supplier sends, SellerClaw can read it.

Resellers don't get tidy product feeds. They get whatever the wholesaler emails them. Drop any of these into the agent — it parses, deduplicates, enriches and publishes.

Invoice PDFs

Scanned, exported, photographed — even crooked. The agent OCRs the SKU column and matches each line to a product profile.

Most common

Packing lists & spreadsheets

XLSX, CSV, Google Sheets — even one sheet per supplier with their own column names. The agent maps fields automatically.

Mapped on import

Forwarded supplier emails

Forward the email, the agent treats the body and attachments as one shipment — including handwritten "stock 24 units, no more" lines.

Just forward

Supplier portals

Got login credentials but no API? The agent opens the portal in its browser, scrapes the catalog, and downloads the image pack.

Browser tool

Decoded SKU names

SS LMP DIM 12V 3K WHT becomes "Nordic Dimmer Lamp · 3000K · White" — title, bullets and PDP body in your store voice.

Images sourced and cleaned

Pulls product shots from supplier portals, brand sites and image search — backgrounds removed, sized for your channels, watermark-free.

Attribute extraction

Material, dimensions, color, voltage, certification — pulled from the supplier sheet, search and spec PDFs into structured fields.

Unit economics

Every SKU pays its way. Or it goes.

Resale is a thin-margin game. SellerClaw computes landed cost, fees, returns and ad attribution per SKU — and tells you which ones are quietly losing money.

Catalog · last 30 days

42 SKUs · synced 2 min ago
SKUSoldNet marginReturnsVerdict
Nordic Dimmer Lamp · WhiteNHW-451
186$2,604·40%2.1%★ Hero
Mens Slim Wallet · BrownNHW-712
94$812·22%5.3%Healthy
Travel Pouch · Canvas NavyNHW-301
61$384·14%8.9%Reprice
USB-C Cable 2m · Woven GreyNHW-205
312−$118·−6%3.4%Loss
Ceramic Mug 350ml · AssortedNHW-088
42$198·26%14.2%Returns ↑
Mens Slim Wallet · BlackNHW-713
128$1,041·24%4.1%Healthy
30-day net margin (catalog)
$11,420
▲ 18.4% vs prev 30d

Aggregated across 42 active SKUs, net of supplier cost, marketplace fees, shipping and ad attribution.

Quiet bleeders found
3 SKUs · −$312/mo

SKUs that look like they sell, but cost more to ship-and-acquire than they bring in. Auto-flagged for reprice or pause.

Repricing engine

Match the market. Without the race to the bottom.

SellerClaw watches the same SKU across rivals, your supplier's cost, and your margin floor — and reprices in minutes, not weekends.

Your repricing policy

Stay within the top 3 cheapest rivals on each marketplaceTop 3
Match supplier cost changes within 4 hours≤ 4h
Never go below net margin floor of 18%≥ 18%
Hold a premium when our delivery beats rivals by 3+ days+8%
If a rival undercuts our floor by >15%, auto-pause and notifyPause
Rules are editable per SKU, per channel, or per collection. Promotional periods can override them with a hard expiry date.

Reprice event · NHW-451

Today, 09:14 UTC · 38s end-to-end
1

Detected: two Amazon rivals dropped to $32.50. Our $34.90 left top-3.

2

Computed: at $32.99, net margin still 36.4% — above floor.

3

Pushed: new price $34.90$32.99 on Shopify, Amazon, eBay.

4

Watching: if rivals drop again under $30, we hold and notify — that's the floor.

Back in top 3 on all three channels at 09:14:38 UTC. Margin floor preserved.
Inventory & restocking

Sold-out is a missed shipment.

SellerClaw forecasts demand from your last 90 days, factors in supplier lead times, and pings you the moment a SKU needs a new PO — with the order pre-drafted.

Catalog stock · live

42 SKUs · sorted by days-of-cover ascending
USB-C Cable 2m · Woven Grey
NHW-205 · sells 11/day
8 / 140 units
Out in ~17h
Nordic Dimmer Lamp · White
NHW-451 · sells 6.2/day
24 / 130 units
Out in ~4 days
Mens Slim Wallet · Brown
NHW-712 · sells 3.1/day
31 / 90 units
Out in ~10 days
Travel Pouch · Canvas Navy
NHW-301 · sells 2.0/day
38 / 60 units
Out in ~19 days
Ceramic Mug 350ml · Assorted
NHW-088 · sells 1.4/day
47 / 60 units
Out in ~33 days
Channels

Sell the same catalog everywhere it makes sense.

Resellers live across marketplaces. SellerClaw publishes the same enriched listing to each channel — with the right format, tax classification and image dimensions for every one.

Shopify Native

Drafts, variants, metafields and collections — all written in one go.

Amazon Native

Listing creation, repricing and BuyBox monitoring per ASIN.

eBay Native

Listings, condition tags, GTC and offer-to-best management.

Etsy Soon

For curated reseller catalogs — vintage, lifestyle, gifting.

WooCommerce Soon

REST sync · variations · ACF custom fields supported.

Walmart Soon

Marketplace-only resellers · UPC/GTIN matching included.

TikTok Shop Soon

Short-form-friendly copy and vertical product shots auto-generated.

Custom feed Bring your own

Output your catalog as CSV, XML or Google Merchant feed.

Questions, answered

Reselling with an agent.

Yes — that’s the default reseller setup. Forward their email, drop in a PDF, or hand the agent a portal login. SellerClaw’s browser tool can fetch a catalog from a wholesaler portal the same way a person would. You don’t need cooperation from the supplier.
As messy as you’ve got. SS LMP DIM 12V 3K WHT with no image is fine. The agent decodes abbreviations, deduplicates, sources images, and generates titles, bullets and PDP copy in your store voice. You review the first ~20 cards, then it learns your conventions.
It pulls supplier costs from your invoices, marketplace fees from the channel APIs, ad spend from Meta/Google, and refunds from your store — then attributes each back to the SKU that triggered it. The 30-day net margin per SKU you see is computed, not estimated.
No — the margin floor is the only hard rule the engine cannot break. If a rival drops below your floor, the agent pauses your listing and notifies you instead of chasing them down. Race-to-the-bottom is opt-in, not default.
For API-connected suppliers, yes — once you approve. For everyone else, the agent drafts the email or portal order with the right SKUs and quantities, ready for your one-click send. You’re never out of the loop on money leaving your account.
Dropshippers source from API-rich catalogs (CJ, AliExpress) where the data is rich and the SKU pool is huge. Resellers buy real inventory from wholesalers with thin, messy data — so the agent’s job is enrichment, unit economics and stock management, not product discovery. See the dropshipper page →
Connect your store and forward a supplier invoice — about 8 minutes. The first batch of enriched listings lands within 30 minutes. Repricing and inventory alerts are live as soon as you’ve had ~7 days of sales data.

From a supplier PDF to a live, priced, restocking catalog.

500 credits free to try. Forward an invoice, watch the agent enrich it, see the unit economics within 24 hours. No card needed.